(Last updated: May, 2025)

Introduction

1.1 Purpose

This Privacy Policy (“Policy”) is designed to inform data subjects (“you”, “your”, “user”, or “client”) about how Algofluence (“we”, “us”, or “our”), a globally-operating influencer marketing agency, collects, uses, processes, stores, and protects personal data in compliance with applicable data protection laws, including but not limited to the United Kingdom General Data Protection Regulation (UK GDPR).

1.2 Legal Standing

This Policy is issued in accordance with Article 13 and Article 14 of the UK GDPR, ensuring transparency and lawfulness in the handling of personal data. By accessing our website, submitting your information, or engaging with our services, you acknowledge and agree to the terms of this Policy.

Scope and Applicability

2.1 Scope of Policy

This Policy applies to all personal data collected by Algofluence through its website, digital platforms, contact forms, email communications, or any interaction with services offered by the agency.

2.2 Applicability

This Policy applies to the following data subjects:

• Website visitors;

• Prospective clients or partners;

• Individuals submitting data via forms;

• Any person interacting with Algofluence’s digital services.

Categories of Personal Data Collected

3.1 Contact Information

We may collect identifiers including, but not limited to:

• Full name

• Email address

• Telephone number

• Business or organization name

• Job title or professional designation

3.2 Communication Records

We may retain communications including:

• Enquiry forms

• Support-related correspondence

• Feedback or complaints submitted via email or contact forms

3.3 Technical and Usage Data

Collected automatically via tracking technologies such as cookies:

• IP address

• Browser type and version

• Operating system

• Device type

• Time zone and language preferences

• Referrer URLs and site behavior

3.4 Marketing Preferences

Includes:

• Consent records for newsletter subscriptions

• Opt-in/opt-out statuses

• Email engagement metrics

3.5 Exclusion of Special Category Data

We do not intentionally collect or process sensitive personal data under Article 9 of the UK GDPR, including health data, biometric data, political opinions, or financial account details.

Lawful Basis for Processing

4.1 Consent

Where legally required, we process your personal data based on your explicit and informed consent (Article 6(1)(a), UK GDPR).

4.2 Contractual Necessity

Data processing may be necessary for the performance of a contract to which you are a party or for the execution of pre-contractual measures (Article 6(1)(b)).

4.3 Legitimate Interests

We may process data where it is necessary for our legitimate business interests, provided such interests are not overridden by your fundamental rights (Article 6(1)(f)).

4.4 Legal Obligation

In certain circumstances, we may process your personal data to comply with legal or regulatory obligations (Article 6(1)(c)).

Purposes of Processing

5.1 Service Delivery

To respond to service enquiries, fulfil requests, and deliver influencer marketing campaigns.

5.2 Marketing Communications

To send newsletters, updates, and marketing emails—but only where you have provided consent.

5.3 Website Analytics

To measure website traffic, user behavior, and engagement via analytics tools.

5.4 Security and Compliance

To maintain cybersecurity standards and meet legal requirements, including data breach notification obligations under the UK GDPR.

Cookies and Tracking Technologies

6.1 Essential Cookies

These are strictly necessary to provide core website functionalities such as session control and navigation.

6.2 Analytics Cookies

Used to collect anonymous usage statistics through platforms like Google Analytics, to evaluate user behavior and improve website performance.

6.3 Marketing Cookies

Set by third parties such as Meta Pixel to track the effectiveness of advertising campaigns and optimize targeting.

6.4 Consent Management

Upon first interaction, users are prompted to manage cookie preferences via a cookie banner. You retain the right to withdraw consent at any time by adjusting browser settings or using our consent tools.

Third-Party Data Processors

7.1 Approved Platforms

We engage third-party service providers (“data processors”) under binding contractual agreements in compliance with Article 28 of the UK GDPR. These processors are limited to:

• Google Analytics – Data analytics and performance reporting

• Meta Pixel – Social media ad tracking

• Mailchimp – Newsletter management

• HubSpot – CRM and lead management

7.2 Data Processing Agreements

Each third-party processor is contractually obligated to process data solely for our specified purposes and to implement appropriate security and confidentiality measures.

7.3 No Commercial Disclosure

We do not sell or commercially exploit your personal data. Data shared with third-party platforms is used strictly for service provision.

International Data Transfers

8.1 Global Operations

Given our global operations, personal data may be processed outside the United Kingdom, including in jurisdictions not deemed to have adequate data protection standards by the UK government.

8.2 Transfer Safeguards

Where data is transferred internationally, we ensure lawful mechanisms are in place, including:

• Standard Contractual Clauses (SCCs) approved by the Information Commissioner’s Office (ICO)

• Data processing addenda with third-party vendors

• Adequacy decisions where applicable

8.3 Consent to Cross-Border Processing

By interacting with our services, you explicitly consent to the transfer and processing of your data in jurisdictions outside of your own, subject to safeguards as mentioned above.

Data Security and Retention

9.1 Security Measures

We take the protection of your personal data seriously and implement appropriate technical and organizational measures to safeguard it. As our website is hosted on third-party servers provided by Hostinger, we rely on their secure and GDPR-compliant infrastructure.

Our data security practices include:

• SSL (Secure Socket Layer) encryption to protect data during transmission

• Secure cloud hosting managed by Hostinger, including firewalls and intrusion protection

• Access controls and role-based permissions within our WordPress admin panel

• Regular updates to WordPress core, plugins, and themes to prevent vulnerabilities

• Strong password policies and administrator authentication

• Limited access to personal data, restricted only to authorized personnel

While we do not operate our own physical servers, we ensure our hosting provider complies with industry-standard security protocols.

9.2 Data Retention Period

Personal data will not be retained longer than necessary. Unless otherwise required by law, we will retain personal data for a period not exceeding five (5) years from the last interaction, after which it will be securely deleted or anonymized.

Data Subject Rights

As a data subject under UK GDPR, you are entitled to exercise the following rights:

10.1 Right of Access (Article 15)

Request access to and a copy of personal data held about you.

10.2 Right to Rectification (Article 16)

Request correction of inaccurate or incomplete data.

10.3 Right to Erasure (Article 17)

Request deletion of your data where lawful grounds apply (“Right to be Forgotten”).

10.4 Right to Restriction (Article 18)

Request temporary suspension of data processing under certain circumstances.

10.5 Right to Withdraw Consent

Withdraw previously granted consent without affecting the lawfulness of processing prior to withdrawal.

10.6 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated.

To exercise any of these rights, contact us at:
Email: tellusmore@algofluence.com
 Subject Line: Attn: Privacy Team

Amendments to this Policy

11.1 Right to Revise

Algofluence reserves the right to revise or amend this Policy at any time to reflect changes in legal requirements, technological advancements, or business operations.

11.2 Notification

Any updates to the Policy will be published on this webpage with a revised “Effective Date.” Continued use of our services post-revision constitutes your acceptance of the updated Policy.

12. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Email: tellusmore@algofluence.com
Subject: Attn: Privacy Team